Have you ever dreamed of owning and driving those classic sport cars or putting on those expensive "Rolex" watches? Well I'm sure mostly everyone has once in their lifetimes or maybe even throughout their whole lifetimes, but do you actual realise why you envy to have those treasured items? Well in this video, Don Norman explains to us how there are three aspects in which makes up the "emotional design" that becomes a part of our lives everytime we purchase a new product. These three aspects are visceral, behavioural, and reflective design.
Through this video, I've learned that those three aspects of "emotional design" each correlate with each other as a way of making it a criteria. This is because if we're not happy with the visceral aspects of a product, we move onto the behavioural aspect of the design and if that fails the criteria too, it just leads to the last aspect of reflective design.
Therefore it is in this video that i've mainly learnt that we as humans choose to purchase products based on our likes and dislikes and bluntly in which whether or not the product looks good or not. So this video would be a very good resource for industrial designers as it tells them that what users want in a product isn't always initially of what the product can do but instead, of how appealing it is to them and to others around them.
Picture obtained from: -http://www.jnd.org/don%20norman%20DWELL%20faucet%20expert.jpg
Youtube link: - http://www.youtube.com/watch?v=RlQEoJaLQRA&eurl=http%3A%2F%2Fides1031-2009.blogspot.com%2F2009_07_01_archive.html&feature=player_embedded#t=705
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