Have you ever walked into a clothing shop and wondered how the clothes you pick would actually look on someone? Or have you ever had the desire to turn your working office into a space that you would actually enjoy going to each day? Well famed industrial designer David Kelley has been able to provide humans with solutions to just some of those everyday dilemmas we experience everyday. He does this through his focus on "human - centred" design which puts emphasis on human behaviours and emotions and intertwines these concepts with his designs when designing new products.

So one of the first innovations that is shown in the video is of the new and creative innovative technologies that have been incorporated into the Prada clothing shop in New York. The technology that is incoporated in the shop allows the customers to have a more thorough look at what they are browsing for example, the staff device allows customers to take a look at what clothes they are interested in purchasing by displaying what they look like on models on the runway. The "magic mirror" technology is also a smart and innovative technology which solves a long time problem for customers in the past since back in the old days, you wern't able to see what you looked like with the clothes you were trying on, therefore this innovation solves the problem by having a 3 second delay to give the customer maximum satisfaction on deciding what to get and not to get.

The next "human - centred" innovation is seen in the London Science Museum where it shows a digitally interactive wall that is visually mesmerizing but also incorporates the human emotion aspect with the design. This had been done as words come start to appear in a straight moving line across different directions on the wall, each displaying a different feedback from its various visitors. This innovation not only helps the museum obtain feedback, but it also reflects on future visitors as it provides them anonymous feedback from their fellow peers.

Now for decades, the office cubicle has been a workplace that has shown to create major boredom and lifeless emotions as everyday is a repetitive cycle with countless reports and documents being read and filled out in that tiny space called WORK. So in this video, it shows how a normal company office had undergone a dramatic make-over of its office cubicles. Each worker had been asked to design their own space of what they would like their space to look like. Through this process, human emotions and behavious had been incoporated into objects such as walls and both living and non-living objects to give each object a human-like behaviour. This idea not only makes the office workplace a more enjoyable place to work in, but it also captivates the emotions and feelings of the workers as they are able to express their inner desires and opinions through products.

Therefore, this video would be important for industrial designers as it assesses and analysizes how the aesthetics and looks of designing products aren't always what the consumer market are drawn to these days in the 21st century, since human based emotions and behaviors play a more vital part in solving everyday situations when considered more while developing and designing new and innovative products.

Picture obtained from: - http://www.experientia.com/blog/ideos-david-kelley-wins-edison-award-for-innovation/

Youtube link: - http://www.youtube.com/watch?v=eXndL3TNCmo&eurl